This is an interesting piece from Auren Hoffman of Safegraph, "Data-As-A-Service Bible: Everything You Wanted To Know About Running DaaS Companies".
There is a fundamental distinction between DAAS and SAAS companies, as the nomenclature implies. Hoffman cames from LiveRamp, formerly Acxiom Corporation, which is a marketing data company. One of Hoffman's analytical frameworks is: truth versus religion and data versus application. Religion companies predict the future, truth companies tell you about the past. Data companies are simply facts, whereas application companies make the data do things. Safegraph has been going for 4 years and have 38 people on LinkedIn as of May 2020.